SEO as a Standalone Product
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Search algorithms are still in their infancy. Many people will still be able to run successful businesses doing nothing but SEO for at least a few years to come. When I was new to SEO, and only knew a bit of SEO, I did not have a strong brand or understand marketing well. I did things like rank people for terms worth hundreds of thousands of dollars while charging them a one time $300 fee. Did my efforts pay off? Sure, but due to business ignorance I still almost wound up bankrupt because I undercharged for services.
As you learn more about the value of SEO, and how it integrates into the web, you should be able to increase your income or social reach significantly. Only by pairing SEO with other marketing methods or viewing the web through a larger lense will you be able to fully appreciate the value of SEO.
If you do not know what PPC, CSS, SSI, CMS, or many of the acronyms mean it does not make sense to try to learn all of them in one day. It took me a couple years to learn the stuff I wrote in this ebook. With that said, in many areas it is adequately sufficient to understand the concept of how or why something works without knowing all the deepest details.
On top of being a book to read I also wanted this book to act as a reference guide. The index makes it quick and easy to flip through to a specific area if you want to look at something more in depth later.
While some of this guide talks about technical details, they may not be that important for the average webmaster to know. For example, latent semantic indexing finds mathematical patterns in language and determines what concepts a page represents using mathematics. All most people really need to know about latent semantic indexing is that those types of algorithms would favor natural writing over unnatural keyword stuffed gibberish........
The Google audience / user base has traditionally catered to technical
audiences and more importantly, to Internet savvy users.
The kind of userswhoare .
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or
Google AdWords delivers instant results - you can have your ad campaign up
and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5
days while they manually review ads.
With AdWords, you can go target your prospects geographically down to
countries, states and cities. This is a great advantage for businesses selling hard goods or
services - they would prefer local prospects as opposed to someone half way across the
My favorite quality about AdWords is that -
that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high
click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So... it makes perfect sense
thatYOUwill pay less per click, the higher the clickthrough rate of youradis.Your competition cannot see the exact amount you're bidding for your
keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks Basically, your competition will NEVER be able to tell how you are marketing your product,
unless they use a trick I'm going to show you later ;-) So, they won't be able to copy off of
your marketing and steal your prospects.
Bottom line - bringing instant traffic to your websites and converting those prospects into
satisfied customers is a much better option than waiting around for your search engine
And, in my opinion, Google AdWords is game in town when it comes to PPC
In the next chapter, I'll sit with you and take you through the entire process of creating an
ad campaign through Google AdWords. I'll take you from start to finish - from picking your
keywords to creating an account to writing an ad to making it go live - and
we'll do it in
less than 10 minutes. join membership for more
In conjunction with an array of hypothetical "tissue" compartments, gas loading calculations and
M-values compose the major elements of the dissolved gas or "Haldanian" decompression model.
Through the use of widely-available desktop computer programs, technical divers rely on this
model for their ecompression safety. A good understanding of M-values can help divers to determine appropriate conservatism factors and evaluate the adequacy of various decompression
profiles for a particular dive.
What are M-values? The term
"M-value" was coined by
Robert D. Workman in the
mid-1960's when he was doing
decompression research for the U.S.
Navy Experimental Diving Unit
(NEDU). Workman was a medical
doctor with the rank of Captain in the
Medical Corps of the U.S. Navy.
The "M" in M-value stands for
"Maximum." For a given ambient
pressure, an M-value is defined as the
maximum value of inert gas pressure
(absolute) that a hypothetical "tissue"
compartment can "tolerate" without
presenting overt symptoms of
decompression sickness (DCS). Mvalues
are representative limits for the
tolerated gradient between inert gas
pressure and ambient pressure in each
compartment. Other terms used for
M-values are "limits for tolerated
overpressure," "critical tensions," and"supersaturation limits." The term Mvalue
is commonly used by
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